The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends
Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends. This year is no different. And as I did last year, I will encourage...
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Surprising differences between B2B and B2C marketing
The Econsultancy and Adobe report on “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and...
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Thinking Ahead of the Agency Curve
Many years ago I was setting up a digital team within an agency and a great brief came across my desk. It was a make or break opportunity. It came from our largest client and it took quite a deal of...
View ArticleForget Data. Let’s Talk Revelation
I love data. I love the way that it can be collected, crushed, crunched and reported. I love its beautiful, malleable nature and the way that it sticks incongruously to information. I particularly...
View ArticleThe Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV
Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that...
View ArticleMarketing Dividends – Is it Time to Re-evaluate Digital?
The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with...
View ArticleKindness is the new Transformation
I have always believed that trust is essential to create lasting change. No matter whether you are changing a business process, convincing a customer that your solution is the most useful, or...
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Data-driven marketing doesn’t mean colour by numbers
In my business, Disruptors Co, we work with a lot of large companies wanting to innovate like startups and plenty of scaleup businesses wanting to become enterprises. It’s an interesting space filled...
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Account based marketing overtakes leadgen as a marketing challenge
From Green Hat’s 2022 B2B Outlook Report Green Hat’s annual B2B marketing outlook report has seen account based marketing displace lead generation as a top marketing challenge. But measuring brand...
View ArticleStrategy Then and Now – Lessons for strategists in an AI-activated world
When we are constantly working, grinding, learning and delivering our work, it’s easy to forget to stop, reflect and share our thinking. So it was great this week to take a moment to pause and reflect...
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